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Marketing vs. advertising

Marketing is a process of promoting and selling products or services for a business by using various marketing and advertising strategies. It involves multiple activities such as research, promotions, creations, selection of appropriate modes of communication etc. to reach the target audience at right time. Advertisements are one of the marketing aspects for the promotions of products or services through different platforms and channels to create awareness.

objective of advertisements

The main objective of the advertisements is to create awareness among the public about the launching of new product and services offered by the company to increase sales for building strong brand positioning.

importance of advertising in a business

Advertisements plays a significant role for a successful business. Advertisements create awareness about the new product and services offered through different platforms to reach the audience. It is a way of promotions by creating attractive advertisements to influence the customers to buy that product. It also help consumers to differentiate the products and to analyze what benefits they can get from the new product. Hence, advertisements will enhance the sales which could lead to achieve goals of a business.