Like to see a green and clean environment around you?
As we all know, plants are essential for us to survive on earth. We want your every day will start with some fresh, natural air. Waiting for Earth Day? The city of Kitchener is going to celebrate 50th anniversary of Earth Day on April 22, 2021.
PURPOSE OF THE EVENT:
Every year we plant more and more plants on this day. This year we aim to plant more than 500 plants on the occasion of the 50th anniversary. Due to this initiative, the City of Kitchener can raise awareness about plants’ importance in our lives and educate them on how our plants help live healthy lives and benefit our earth.
This event will include various programs and activities to educate the people and audience on plants’ importance to save our life and planet.
ARE YOU LOOKING FOR HANDMADE GIFTS FOR THE COMING CHRISTMAS?
We know you all are finding something new for the coming Christmas. Creative Spark Winter Market organize Winter Market every year. Are you ready to get something new this year too? This year Creative Spark Winter Market is going to be held on December 05, 2020.
WHAT YOU CAN ENJOY?
As per every year, Creative Spark Winter Market is coming with something special for you on this Christmas. There are many things you could enjoy during this season. Love handcrafts? Professional artists will show their talent through their handcrafts and live stage performances. Live performances will include handcrafting, dance performances, group performances etc. Handcrafts will include amazing, useful, and decorative things created by the skilled artists by using waste material. Stalls will be there to enjoy different kinds of foods with your friends and family.
We know due of COVID-19 most of you are not able the attend this in person event, so we will bring online free access for you this year. You can also enjoy this event online from your home and we can also deliver the items you want to purchase to your given addresses.
EVENT PURPOSE:
The main purpose of this event is to support the talent and creativity of local artists and to help needy people. As we all know that lives of large number of people are affected this year due to COVID-19.This event also includes fundraising campaign for donations or non-perishable food to the Guelph Food Bank. Your small contribution can make their day and in return you will get lots of warm blessings from them.
We welcome you for your contributions to help the needy people. “YOUR SMALL CONTRIBUTION CAN MAKE THEIR DAY”
JOIN US ON DECEMBER 05, 2020
SEE YOU SOON!
We are very excited to see you after one year. You don’t want to miss this?Join us on Dec. 05, 2020 at Dublin United Church, 68 Suffolk St., Guelph. ON. The timing for this event is-10am to 4pm.
Advertisements are the best method of promotions for a company or business. It is a mode of communication through which companies create awareness among people about their products, benefits and services. The main purpose of the advertisements is to increase sales through promotions and build strong relationships with customers.
There are several steps involved in the process of creating advertisements.
SWOT analysis of company or brand
Determination of main objectives
Identify the market competition and the audience through market research
Selection of channels
Innovative ideas
Designing
Delivery of advertisement
Evaluation of results
SWOT ANALYSIS OF COMPANY OR BRAND
The first step before creating an advertisement is to analyze the strengths, weaknesses, opportunities and threats of the company or the product. It is very essential to optimize strengths and minimize weaknesses to create value for the product or brand. The company should not ignore external factors, competition and opportunities for the better developments in future. So, SWOT analysis can be helpful for creating advertising strategies to get positive results.
EXAMPLE: SWOT ANALYSIS OF CULINARY STUDIO
DETERMINATION OF MAIN OBJECTIVES
It is very necessary to keep in mind the purpose, objectives and goals of the advertisements. If the company set up their objectives and goals effectively, then they can adopt best advertising tools and strategies for the best utilization of resources.
IDENTIFY THE MARKET COMPETITION AND THE AUDIENCE THROUGH MARKET RESEARCH
We cannot create an advertisement without doing proper research on marketing factors. It is very essential to know about the marketing trends, audience, competition, standards, positioning, consumer behaviour and other external factors. This research could help to analyse the demands, present trends and competition which could help to bring something new by avoiding copying to others and to reach the target market at right time. Uniqueness is also a strategy to differentiate from others and to build own identity.
Target market research is very helpful for selecting appropriate channels for advertisements. For example, according to the age groups and media preferences, it becomes easier to select the designs and platforms for advertisements. If the target market is more active on social media, it becomes easy to make an advertisement and posting same on multiple channels such as Facebook, Instagram, website, blog, twitter. Identification of effective advertising platforms through research could lead to fulfil the requirements of posting advertisements in terms of frequency, network, cost, placements.
New ideas and creativity is the main part for the designing of advertisements by keeping in mind about the target audience and channels chosen for advertisements. Advertisement should be unique and different in terms of designing and visual representations so that it could bring something new and influence the target market through your creativity and innovations.
Designing is the difficult part in the process of creating advertisements. Use your innovative ideas and creativity to make rough designs for advertisement. If you use online software for making advertisement, it will be autosaved and you can further modify or add anything to them at any time.
You can show your rough advertisements to your friends, colleagues and even audience to get their feedbacks to make changes to reach the target market.
DELIVERY OF ADVERTISEMENTS
After the appropriate designing, advertisement is ready to deliver on chosen platforms and channels. Create your budget and phenomenon of publishing advertisement and report this to the company for which you are creating advertisement.
According to the demographics, geographic and media preferences of target market select the appropriate channels and deliver your advertisement on each channel effectively.
EVALUATION OF RESULTS
After the delivery of your advertisement, it is very essential to evaluate the responses of audiences on your work whether audiences react positively or negatively. This information will help you in future for further improvements to make much better and to minimize the negative responses if any.
CONCLUSION
On the whole it can be said that the above given steps are necessary for creating effective advertisements in order to increase sales and grow the business consequently. In this way, companies can deliver the message effectively to the right audience, at right time and place and increase their engagement.
SK Advertising 
