BEST WAY FOR CREATING ADVERTISEMENTS
Advertisements are the best method of promotions for a company or business. It is a mode of communication through which companies create awareness among people about their products, benefits and services. The main purpose of the advertisements is to increase sales through promotions and build strong relationships with customers.
METHODS OF ADVERTISING
There are two methods of advertising- online and offline.
| Online | Offline |
| Social media Television Website Blogs YouTube | Newspaper Pamphlets Banners Billboards Brochures Magazines |
HOW TO CREATE AN EFFECTIVE ADVERTISEMENT?
There are several steps involved in the process of creating advertisements.
- SWOT analysis of company or brand
- Determination of main objectives
- Identify the market competition and the audience through market research
- Selection of channels
- Innovative ideas
- Designing
- Delivery of advertisement
- Evaluation of results
SWOT ANALYSIS OF COMPANY OR BRAND
The first step before creating an advertisement is to analyze the strengths, weaknesses, opportunities and threats of the company or the product. It is very essential to optimize strengths and minimize weaknesses to create value for the product or brand. The company should not ignore external factors, competition and opportunities for the better developments in future. So, SWOT analysis can be helpful for creating advertising strategies to get positive results.
EXAMPLE: SWOT ANALYSIS OF CULINARY STUDIO
DETERMINATION OF MAIN OBJECTIVEs
It is very necessary to keep in mind the purpose, objectives and goals of the advertisements. If the company set up their objectives and goals effectively, then they can adopt best advertising tools and strategies for the best utilization of resources.
Identify the market competition and audience through market research
We cannot create an advertisement without doing proper research on marketing factors. It is very essential to know about the marketing trends, audience, competition, standards, positioning, consumer behaviour and other external factors. This research could help to analyse the demands, present trends and competition which could help to bring something new by avoiding copying to others and to reach the target market at right time. Uniqueness is also a strategy to differentiate from others and to build own identity.
Selection of channels
Target market research is very helpful for selecting appropriate channels for advertisements. For example, according to the age groups and media preferences, it becomes easier to select the designs and platforms for advertisements. If the target market is more active on social media, it becomes easy to make an advertisement and posting same on multiple channels such as Facebook, Instagram, website, blog, twitter. Identification of effective advertising platforms through research could lead to fulfil the requirements of posting advertisements in terms of frequency, network, cost, placements.
INNOVATIVE IDEAS
New ideas and creativity is the main part for the designing of advertisements by keeping in mind about the target audience and channels chosen for advertisements. Advertisement should be unique and different in terms of designing and visual representations so that it could bring something new and influence the target market through your creativity and innovations.
DESIGNING
Designing is the difficult part in the process of creating advertisements. Use your innovative ideas and creativity to make rough designs for advertisement. If you use online software for making advertisement, it will be autosaved and you can further modify or add anything to them at any time.
You can show your rough advertisements to your friends, colleagues and even audience to get their feedbacks to make changes to reach the target market.
DELIVERY OF ADVERTISEMENTS
After the appropriate designing, advertisement is ready to deliver on chosen platforms and channels. Create your budget and phenomenon of publishing advertisement and report this to the company for which you are creating advertisement.
According to the demographics, geographic and media preferences of target market select the appropriate channels and deliver your advertisement on each channel effectively.
EVALUATION OF RESULTS
After the delivery of your advertisement, it is very essential to evaluate the responses of audiences on your work whether audiences react positively or negatively. This information will help you in future for further improvements to make much better and to minimize the negative responses if any.
CONCLUSION
On the whole it can be said that the above given steps are necessary for creating effective advertisements in order to increase sales and grow the business consequently. In this way, companies can deliver the message effectively to the right audience, at right time and place and increase their engagement.
REFERENCES:
THE CULINARY STUDIO, Kitchener – Updated 2019 Restaurant Reviews, Menu & Prices. (n.d.). Retrieved on December 12, 2019, from https://www.tripadvisor.ca/Restaurant_Review-g181747-d3181659-Reviews-The_Culinary_Studio Kitchener_Region_of_Waterloo_Ontario.html.
The Culinary Studio. (n.d.). Retrieved on December 12, 2019, from https://www.theculinarystudio.ca/our-policies.
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